Attaining high search engine rankings is the top marketing priority for online businesses. Appearing on the top of the search engine results pages in your niche can bring you a high volume of targeted traffic. This is why online business ventures are seeking different means using which they can attain a higher page rank with the major search engines. One of the ways to do this is to submit articles to online article directories.

The question is how does this help you attain higher search engine rankings? In order to understand this you need to understand the implication of link popularity on the Internet. Link popularity relates to the number of links that are circulating around the Internet pointing back to your website. In general the higher the volume is the better your search engine rankings will get.

When you submit free articles to article directories such as Articlealley.com you are given a space where you can add a free back link to your website. This back link is one way and permanent which means that it will be factored in by search engine algorithms when assigning page rank your website.

The equation is thus very simple; the more articles you syndicate online the more back links you will acquire pointing back to your website. This will consequently help you attain a higher page rank from search engine algorithms and thus your website will move up on the search engine results pages.